đ„ Hot Take
Speed Wins. Slow Sales Kill.
In B2B sales, being fast isnât just nice-to-haveâitâs a necessity. If youâre not moving at the speed of your buyerâs priorities, youâre already losing.
đ Early access or no access.
The Priority Sale teaches us that getting in early is everything. If youâre not engaging with decision-makers before they even recognize their problem, youâre just another voice in the noise. Accelerate your entry by speaking directly to whatâs keeping them up at night.
đŻ Focus on threats, not features.
The Primitive Brain is wired for survival, not curiosity. Donât waste time on feature lists. Instead, amplify the urgency by connecting your solution to the prospectâs biggest threat. Make them feel the risk of doing nothing, and theyâll be more likely to actâfast.
⥠Cut the clutter.
Complexity slows things down. The H.A.N.D.L.E. framework reminds us to define a clear path from pain to solution. Remove anything that doesnât directly address their top priority. In sales, speed is about clarity, not shortcuts.
đĄïž Handle objections head-on.
Hesitation kills momentum. Address common objections before they have a chance to stall the process. By navigating their concerns early, you keep the deal moving forward, minimizing the drag caused by last-minute doubts.
âł Show them the cost of waiting.
Prospects wonât act unless they see a clear reason to do so now. Use data, insights, and case studies to paint a vivid picture of what they stand to lose by delaying action. Make the cost of inaction feel real and immediate.
đ Track and adapt.
Speed isnât just about moving quicklyâitâs about moving smartly. Monitor engagement and adjust your approach in real time. If somethingâs slowing down, find the friction point and fix it. The faster you adapt, the quicker you close.
đĄ Takeaway
Slow sales are dead sales. Enter early, focus on threats, and cut the clutter. Speed isnât just an advantageâitâs the difference between winning and losing in B2B sales.