đ„ Hot Take: If Youâre Not First, Youâre Last.
In B2B sales, if youâre not gaining early access to decision-makers, youâre playing catch-up. The real competition is about who influences the agenda first.
đȘ Early access = first influence.
The Priority Sale teaches that early access to decision-makers is a game-changer. By the time competitors reach the table, youâve already aligned your solution with their highest priorities, making you the frontrunner.
đŻ Get in before the problem is defined.
Engaging prospects before they fully define their problem is key. When you help them frame the issue, you control the narrative. Thatâs the power of entering early: itâs not just about being there first â itâs about shaping their decision criteria.
đĄïž Engage the Primitive Brain.
People act when they feel the threat. The Priority Sale focuses on triggering the Primitive Brain by highlighting urgent, high-impact threats. If youâre in early, you can connect your solution to their survival instincts, driving urgency and action faster.
đą Target the right level.
Access isnât just about getting in early â itâs about getting in at the right level. You need to reach decision-makers who have the authority to prioritize your solution. Use the H.A.N.D.L.E. framework to navigate through gatekeepers and speak directly to the C-suite.
đ Access unlocks alignment.
Early access lets you align your solution with the prospectâs top strategic threats. By the time others arrive with their offerings, youâve already positioned your solution as the obvious choice. Itâs not about being in the conversation â itâs about leading it.
đĄ Takeaway
In the race for influence, early access is everything. Get in early, target high, and align with urgency. The sooner you connect your solution to the buyerâs critical priorities, the more likely you are to win.